VR store experience
2022
VR, relatively new for many people, offers a unique immersive experience that demands a fresh in-store presentation, setting it apart from traditional consumer electronics. The store should convey VR's immersive nature even before customers try on a headset. By incorporating immersive elements, visuals, and sounds that capture the core of VR, the store's atmosphere can engage customers and encourage them to discover the potential of VR for everyday life and entertainment.
Concept A
Immersion Zone. Featuring a large curved screen and 3D audio that provides a powerful sense of immersion. Conceptual visuals and sounds are used to bring the customers into a surreal world, reflecting a similar experience in VR.
The Holographic Projection Tunnel serves as the gateway to the VR Experience Zone, immersing customers in a seamless transition between reality and the virtual world. The tunnel's interactive projection further enhances the virtual reality theme, creating a dynamic and engaging environment for customers to explore.
Experience Zone. This area is designed to provide a high-quality VR experience. It features large screens and ample space for customers to move around, ensuring an immersive and comfortable experience.
concept b
Experience Zone. The large curved screen displays what the customer is experiencing in VR, making it visible from a distance and drawing the attention of others.
The space provides a casual, open lounging area where customers can relax and hang out while trying out simple VR demos. The area is designed to encourage questions and interaction, allowing customers to fully explore the possibilities of VR technology.
